This is a case study that show how Kingsford Charcoal (a subsidiary of the Clorox Company) followed a Developmental Change Process that :

• Enabled production of the same tonnage with just 5 plants it had previously taken 13 facilities and 2 contractors to deliver.

• Redefined the safety program standard well below the industry average injury rate, while quality improved 10-fold.

• Introduced an on-going stream of new and competitively unique products at one-third the former introduction time and twice the rate of success they had experienced before.

• Increased profits by 250% positioning their products at #1 or #2 in the industry in every category in sales.

• Won State awards for good citizenship (Kentucky) and National awards for product design (Fortune Magazine).   18 pg

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· Change Management
· Work Design
· Performance Improvement
· Motivation