Probably one of the most erroneous notions sold to business leadership today is the idea that incentives are the best medicine for improving low productivity and bottom line return. Incentives are those experiences we have that generate in us the fear of punishment or the expectation of reward, thereby inciting us to action or effort. For the last forty years increasingly, refinements and enhancements have been made to incentive programs with the belief that incentives are the foundation of motivation. In fact it is so prevalent that incentives have become the cornerstone of a culture themselves, an incentive culture so to speak.

This e-book offers ethical and faster ways to turn around motivation than incentives can produce and explains why the incentives do not work long-term or ubiquitously. 24 pgs

Available in the Motivation Package