Audio ARTICLE
OF THE MONTH
Stranova Interviews Carol Sanford
Carol Sanford's MP3 interview on an Innovative Approach to Strategic Planning.
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Case Studies
Client: Hidden Valley Ranch, Evanston, IL
Situation: After it was acquired by Clorox, this division experienced flat sales and failed to develop any new products for six years. With no prior experience in the industry, Clorox’s management had tried on several occasions to take the bottled product to market nationally, but had experienced short falls in both strategy and implementation.
Nature of Intervention: InterOctave was invited to help the Division executives create an executable strategy that would carry the brand to national prominence and set the stage for the release of related product offerings in the near term.
We began with a complete review of the R&D process and finished with a test market of the product that was very successful – achieving first and second brand status in every category.
Results: Bottled Hidden Valley Ranch, a product that Clorox had tried unsuccessfully to launch for six years, was in the market within one year of our intervention. This was followed by four more new products that moved through the re-designed R&D process and into market within six months! Hidden Valley won awards for packaging and their products continue to enjoy sustained market position.
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